A brand persona should be as unique and dynamic as individuals and include character, personality, attributes, appearance, traits, etc. A person that can then take their persona and implement it into everything they touch will be the brand that is poised to capture the greatest amount of awareness and longevity.
Here are my 5:
Drivers are ambitious. They like to get things done. They are driven to achieve a goal. Drivers enjoy directing others to accomplish tasks that are necessary for success. Once they achieve a goal, they are already working on the next goal. Some drivers are driven by competition, others by personal ambition and yet others by common goals.
Rocks are always there for you. You can always count on them. They have high intentionality and will do what they say they are going to do. Reliability is a core attribute of theirs.
Experts are often referred to as bright, intelligent or brilliant. They can be expert in a certain area, but can also be knowledgeable about a lot of things. People respect them for their intellect.
Evangelists exude passion and enthusiasm. They quickly inspire those around them with their fervor. They are typically very loyal to people, brands, ideas, etc. Evangelists can ignite a fire under those around them – compelling them to act. Evangelists’ passion is contagious and they have the ability to get those around them just as excited and energized as they are.
Judges are ethical. They are trustworthy. You can always count on them to do what they say they are going to do. They often believe in what is just rather than what is fair.