Boosting Thought Leadership: Expanding Arthur Brooks' Subscriber Base with Strategic eBook Campaign

Situation: Arthur Brooks' management team faced challenges in growing their subscriber base.

Task: Develop a strategy to increase subscribers, leveraging the release of Arthur Brooks' new book co-authored with Oprah Winfrey.

Action: Collaborated with the team to create an eBook aligned with Brooks' latest book. Developed a landing page and used HubSpot for eBook distribution and subscriber addition. Managed ad creative and campaign optimization, running targeted ads through Meta's Ad Manager.

Result: The campaign successfully garnered over 2,700 subscribers in a single month, marking a 60% improvement over previous subscription campaigns.