Superhero Service: Amplifying GEICO's Presence at New York Comic Con

Situation: GEICO's experiential marketing team sought to enhance their presence and engagement at New York Comic Con.

Task: Develop a strategy to amplify the event's presence and provide value to GEICO policyholders attending the convention.

Action: Collaborated with Comic Con organizers to send push notifications through the event app, promoting a service for GEICO policyholders using a specific hashtag. Monitored the hashtag using social media listening tools, verified policyholders through DMs, and provided on-site assistance like snack packs, VIP access, and line waiting services. Brand ambassadors also promoted GEICO quotes at the event.

Result: Successfully supported over 1,500 attendees throughout the convention, enhancing brand presence and demonstrating GEICO's commitment to customer service.